Category Archives: Our Story

Stories of how the farm came to be and of those who were there from the beginning.

Thankful for Growth

As we hold our Thanksgiving celebration next week, our Southern Valley family will gather around the table in order to fellowship and give thanks for our many blessings.  There will be lots of food, plenty of laughter, and cheerful discussions of our accomplishments as well as our renewed approach to the way ahead.  This past…
Read more

The Language of Produce

It only takes a few moments in the fields around Norman Park to realize English is not the only language spoken in these parts. More often than not, the words being thrown around off the backs of trailers and over the rows of cucumbers are in Spanish. But if you listen closely while in those…
Read more

30 Years and Growing

We’re a progressive and innovative farming operation with traditional farm roots and family values. Family operated and female owned. 30 years and growing!
Read more

Spring What-ifs

Each and every seed is brought to life the same way at the beginning of our Spring season, but we never truly know what the season will hold for those individual seeds. They are nurtured and nestled and nudged along until time for them to be transplanted into the soil anywhere from 7 to 60…
Read more

Southern Exposure 2017: Reflections

Our team came back from the Southern Exposure Produce Show exhausted, but also energized from a great time with co-workers and customers.  If you weren’t at the show or didn’t get the chance to stop by our booth, here’s a little taste of what was going on at Booth 402:            …
Read more

Valle del Sur: The Story

It should have just been a pipe dream. Actually, it was just a pipe dream. One of those things where you say it as a joke and everyone laughs because they think you’re crazy. That’s quite literally how the idea for a farm in Yucatan was conceived. As a joke. While riding an RTV down…
Read more